Since launching this tool, we have been meeting up with various potential customers who may be interested in using our tool. They seem to be quite keen on addressing the issues of customers and gathering information from them. In the process, we have been learning the pain points of most of the people who love to have something that can help them gather the feedback that they want in a simple and non-intrusive way. They are very much aware of the importance or the impact that an effective customer feedback system can have on their business. However, they are stumped when it comes to the execution aspect of customer feedback.
Customer feedback is the life-blood of your business. Whether you are a small business or a large enterprise, customer feedback is your eyes and ears on the ground. Just like a car that has a feedback system in the form of a dashboard to let you know how fast you are driving or how low your oil is, there must be a system in place on your business to determine if you are really doing well or if there are underlying problems.
What is customer feedback? This article will go into the details of our definition of customer feedback and why it is so important for every business on the planet to use one.